The 188 building itself. I like all it crowded ornament set against the red brick. There is always something about brick as a material on a façade that helps to tone down crazy ornament in a way a stucco or rendered façade wouldn't. There is something almost mannerist about the ornament, the crowded banded columns and the strange spiky pyramids. Though it lacks the elegance of more sophisticated mannerist architecture, everything is a bit crowded, a bit squeezed, but I still like it.
I have to admit to never taking much notice of this pub, I don't really like it as a place to go (the interior is pretty awful, blonde tiles etc). But in the afternoon autumn sun the outside looks pretty good. I am guessing it was built in 1926 as the date above the door suggests, it has been designed to look older unlike a few of the other deco style pubs around this area.